My name is LiKing, but I usually go by Eunice. I'm a visual + UX designer based in SF Bay Area. I returned to school to earn my MA in Interaction & UI/UX Design and am expected to graduate Spring (2023). Before returning to school, I worked in SF, Zurich, and Redwood city as a visual designer and UI/UX designer until the pandemic hit the world. My current goal is to finish up my MA degree and attain a product designer position in the industry shortly.
I love all areas of design and the fundamental of them – creating beautiful and delightful problem-solving solutions. When tackling a problem, I try understanding the business and the user's needs. I pay close attention to detail to create a solution with a clean and crisp style. I value teamwork and welcome feedback for a better outcome.
When I'm not designing, I enjoy drawing, playing music, reading, hiking, and hanging out with my dog :) Feel free to reach out, and let's create something together.
2022—Present
Product Designer | EAT Club, Remote
• Collaborate with the engineering team to ensure design consistency and provide UX validation
• Create high-fidelity mockups and design marketing collateral
2019—2020
Visual Designer | EAT Club, Redwood City, CA
• Redefined the company branding guideline (visual language) to effectively convey the business strategies and missions to both B2B and B2C audiences
• Collaborated with multiple teams and stakeholders to deliver creative works (in both digital and physical form)
• Provided design reviews and art direction to support strategic marketing plans
2018—2019
UI/UX Designer | Move Digital AG, Zürich, Switzerland
• Was the first in-house designer and involved in product development from planning to launch
• Worked closely with project managers, engineers, and founders to improve and add new features to the company’s SaaS product
• Created the first UI pattern library and style guide and collaborated with the Engineering team to set up the design system for future reference
• Ensured design consistency and conducted design QA
2017—2018
Visual Designer | Whil Concepts, Inc., San Francisco, CA
• Worked with the Sr. designer, product manager, and engineering team to create the user flows, wireframes, interfaces, and responsive design prototypes of the company’s website and mobile app.
• Designed most of the B2B marketing collaterals based on the updated style guide
2017—2017
Design Intern | Whil Concepts, Inc., San Francisco, CA
MA in Interaction & UI/UX Design
GPA: 3.88 (2023)
BFA in Web Design & New Media
GPA: 3.9 (2017)
Academy of Art University San Francisco, CA
UI/UX Design
Interaction Design
Prototyping
Branding
Illustration
Typography
User Research
HTML | CSS
Motion Graphics
JQuery
Figma
Sketch
Adobe CC
Miro
InVision
Jira
Time Management
Critical Thinking
Problem Solving
User Empathy
Flexible & Adaptable
